From Reels to Instagram’s new in-app Shop, from extending the IGTV limit to 4 hours long to its Guides feature that started out to provide mental health resources during the height of the pandemic but has since morphed into a way to introduce more long form content to the platform, Instagram is finding all sorts of fun new ways to keep us scrolling. The app has seen some iterations this year, taking on the Facebook ethos of a one-stop-shop. Instagram comes in second at 57.5 million total downloads. So while I get to laugh at funny videos or pointed jokes, I also get to learn about new topics through fast-paced media” ~ My Gen Z sister. All the data is iOS + Google Play Store combined, except for China, where the data comes from iOS only because Play Store is unavailable in the country.“TikTok is enjoyable because the algorithm works to meet my needs and interests. Binance was the biggest crypto app, Amazon the most popular shopping app, Uber the go-to travel app, and DoorDash the most downloaded food and drink app in the U.S. The top health and fitness app was Flo Ovulation & Period Tracker, while Spotify was the biggest music and audio app with a whopping 203 million downloads globally. Google Classroom was the most downloaded education app globally, while in the U.S., that honor went to Picture This. In the other categories, Tinder was the most downloaded dating app with 67 million downloads, while Zoom was unsurprisingly the most downloaded business app with more than 300 million downloads.
In the U.S., the top-ten games include Roblox, Project Makeover, Among Us, Subway Surfers, Bridge Race, High Heels!, Magic Tiles 3, Wordscapes, Paper Fold, and Call of Duty Mobile. The rest of the games on the global list include Bridge Race, Garena Free Fire - New Age, Among Us, Hair Challenge, Join Clash, 8 Ball Pool, Ludo King, and Candy Crush Saga.
In terms of games, Subway Surfers and Roblox were the top two mobile games globally with 191 million and 182 million downloads during the year, respectively.
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